I’m guessing the copy might be too small to read, so here are the links to a bigger format version of the ads. Red. Green. Blue. Yellow.
I want to love these, but I can’t.
I appreciate the attempt at doing copy-driven ads that speak to the imagination of children, but these fail in execution. We’re supposed to be looking into the mind of a child, but how many know where Marrakesh is? Or what Alcatraz is? Etc.
Lastly, these are obviously targeting parents, but the closing tag is: Every Lego brick tells a story. Build yours. ‘Yours’ doesn’t make sense in this context. You’re selling to parents, but the Lego is for their children.
Agency: Pereira O’Dell | Source: Copyranter
I don’t think The LEGO Group knows who they are targeting any longer. These ads are not for children.
Disco is the Name of the Game.
